The Bankwatch

Tracking the consumer evolution of financial services

Sparrow email for iPhone is a work of art

Sparrow for iPhone came out today.  Sparrow is an email app for gmail – boring you might say.  But this is a game-changer.  It is indeed a work of art.  It provides access to your gmail, both apps and free gmail, within a sophisticated interface that maximises the screen by eliminating conventional menu’s using swipe and touch in ways that iPad has shown is more natural than point and click.

It makes the iphone mail app look lame and Google mail app worthless (multiple email accounts are the norm Google).

The big talk is that push is not there.  My take – that does not matter.  Push on an iphone is useless until we get a battery that actually lasts 24 hours.  What is needed meantime in my view, is alerts for specific contacts similar to what Mailtones accomplishes.

Nice work and congratulations to 27 year old Dominique Leca On Rue Reaumur in Paris and the team there.  Email is a critical part of our day and thank you for making it work so well finally.

Sparrow takes flight: how a startup built the Gmail app Google couldn’t | Verge

Domleca-555

And this is where Sparrow resides: at the intersection of technology and liberal arts. Sparrow has inspired many software artists but also takes inspiration from others (and as we’ve seen, is eager to embed great apps into its own heart). The view is a holistic one, and while Sparrow for iPhone is alive (yet crippled), it’s proof that when handled carefully and thoughtfully, third party developers can beat Apple and Google at their own game.

Written by Colin Henderson

March 15, 2012 at 19:37

Posted in Uncategorized

2 Responses

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  1. ……….within a sophisticated interface that maximises the screen by eliminating conventional menu’s using swipe and touch in ways that iPad has shown is more natural than point and clic…………..

    Nice comment from a previous diehard qwerty user! ………

    donald2955

    March 16, 2012 at 08:45

  2. Indeed! I have gone over to the other side!

    Colin Henderson

    March 16, 2012 at 21:01


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