The Bankwatch

Tracking the consumer evolution of financial services

Shazam introduces interactive TV advertising

I just saw an interesting use of Shazam.  There was an ad on TV for Poregressive Insurance, and there was a small icon in the ad that said something like “Shazam for more information”.  I listened with Shazan, and here is the result:

IMG_0282

And tapping this took me here in the browser

IMG_0283

Written by Colin Henderson

April 1, 2012 at 23:22

Posted in Uncategorized

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