The Bankwatch

Tracking the consumer evolution of financial services

Finally a North American smart use of QR code

The functionality of linking the QR code to streamline bill payment is a smart idea.  QR codes have become the de rigeur addition to all marketing materials in North America, but they are functionally useless.  I have written about this before.

The original use of QR in Japan by marketers was tied to specific offers and coupons for restaurants and the like.  There was a point.  Meanwhile in North American the codes generally link to a marketing page or a home page. 

Back to the BillTrust idea.  By tying the QR code to a useful function that bypasses clicks will provide much better success.

BillTrust

HAMILTON, NJ – (March 19, 2013) – Billtrust, the leader in Customer Centric Billing, today announced the immediate availability of QR codes for biller statements. The service lets consumers and businesses pay their bills online in a single step, simply by scanning the QR code with a suitably-equipped smartphone.

With this new addition to their suite of payment services, Billtrust can imprint a QR code on any outbound billing document. When the recipient scans the code they are taken to a mobile web page for instant electronic payment. Pertinent billing information is already entered on the page, making payment a streamlined process.   The QR code can also be used to bring a user to an online billing site where enrollment is easily initiated.

Written by Colin Henderson

March 19, 2013 at 23:55

Posted in Uncategorized

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