The Bankwatch

Tracking the consumer evolution of financial services

iBeacons Used To Deliver Location-Based Access To iOS Newsstand Publications

In September I wrote about iBeacon in iPhone and the potential for payments.  Now a real world application for iBeacon has appeared in London.

iBeacon is a low power using medium rage Bluetooth service. This new use delivers relevant magazines from the Apple Newstand while at a soccer pub in London. 

It demonstrates that iBeacon uses are just getting off the ground and may have even more interesting potential uses.

iBeacons Used To Deliver Location-Based Access To iOS Newsstand Publications

“As this is very much new technology we are showcasing it for the first time at Bar Kick in Shoreditch, London,” Exact Editions’ Daniel Hodgkin explained about the first real world use of the tech. “When in this bar, the soccer magazine ‘When Saturday Comes’ and the fashion and culture magazine ‘Dazed & Confused will be available.”

The benefit is supposedly two-fold for a digital magazine publisher: they can sell subscriptions to businesses and locations, which then expose that publication to their customers, some of whom come away from the specific spot wanting to subscribe to the pub themselves. It can also give venues like concert halls and stadiums a way to provide patrons with in-house pubs, as an added value thing to help bring them in the door.

Written by Colin Henderson

December 5, 2013 at 01:25

Posted in Uncategorized

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