The Bankwatch

Tracking the consumer evolution of financial services

MasterCard Big Data division to build restaurant reviews site built on customer payment data | finextra

Here is a great example of financial services turning their enormous data stores into customer useful information.

MasterCard Big Data division to build restaurant reviews site built on customer payment data | finextra

Cristobel von Walstrom, vice president, MasterCard Advisors Information Services says the site will run on purchasing behaviour, "that is, how people are voting for restaurants with their wallets".

She says that where people actually eat when they’re in their hometowns and when they’re travelling helps to provide a better insight into popular destinations than online review sites such as Yelp and TripAdvisor, which are too easily gamed.

Written by Colin Henderson

December 20, 2013 at 09:04

Posted in Uncategorized

2 Responses

Subscribe to comments with RSS.

  1. It’s not a good idea. I go to a restaurant may not because it’s good, but because it’s close and cheap. I may also go to a restaurant only because I haven’t never been there.

    Hua Wei

    December 22, 2013 at 18:58

  2. But if its close to your home, and you go there x times per month that might mean something. Thats the key with, in this case, biggish data; the secret lies in the patterns that are uncovered.

    Colin Henderson

    December 23, 2013 at 20:32


Comments are closed.

%d bloggers like this: