What I like about whatsapp business model – simplicity and focus
I like two things about whatsapp business model and the simplicity in this points to their success.
- ruthless dislike and avoidance of advertising (from Yahoo days)
- focus on mobile only
Last year, Koum appeared for an interview at our Dive Into Mobile conference, at a time when his company had more than 200 million active users. He talked about the larger opportunity in messaging, how much he hates advertising businesses, and why he wanted WhatsApp to stay an independent company.
Of course this singular anti consumer marketing stance requires me to quote Tyler Durden:
“You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your f@#$ing khakis. You’re the all-singing, all-dancing crap of the world.”
“Advertising has us chasing cars and clothes, working jobs we hate so we can buy s#$@ we dont need. “