The Bankwatch

Tracking the consumer evolution of financial services

Role of head at ANZ digital and social media strategy reminds me of … “Markets are conversations – Markets consist of human beings, not demographic sectors”

I found the small print in this announcement interesting.  I go back to 1999 “The Cluetrain Manifesto” that long pre-dated social media.  It held out the promise, as yet not even close to being fulfilled, of internal staff and customers interacting with each other, employee to employee, customer to customer, and of course finally employee to customer.

ANZ appoints head of digital and social media strategy

In addition to her focus on external audiences, Gome will also have responsibility for ANZ’s internal digital media assets including the corporate intranet and the introduction of social collaboration tools, and for the internal culture to support the group’s social and digital media agenda.

Cluetrain

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Written by Colin Henderson

March 3, 2014 at 00:09

Posted in Uncategorized

One Response

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  1. ANZ were right though. Collaboration tools makes a huge difference not from just customer to employee but not it can be utilised between employee and employee.

    Vincent Smith

    March 4, 2014 at 06:10


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