The Bankwatch

Tracking the consumer evolution of financial services

Changes at Google that have been a long time coming

The social network battles are largely over. Facebook owns the generic space. Others link to that space. G+ otherwise known as Google entry into the space has a decent following but it is too complicated and doesn’t come up in conversation as ‘are you on FaceBook’ does.

Vic Gundotra the head of Google Plus is gone today. I care little in this blog for corporate change. I am however deeply interested in systemic shifts in internet direction and I believe this is one of those.

Longtime readers will know I am not a fan of internet as a marketing medium. I know that sounds weird. I see internet as a tool to get things done. If you can get my attention while I do things then more power to you, but do not expect me to make that easy for you. And by the way expect users to start looking more like me as they get tired of interruptive ads. Thats for another day.

Back to the Google/Gundotra story. Techcruch take is that G+ is done.

Google+ Is Walking Dead

What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.

Don’t know what to make of this change at Google exactly, but its big. These are some of the largest companies in the world that are involved and the trends they follow are indicative of something. The whole social thing as we know it today is in its infancy and not an automatic indicator of success in my belief.

Time will tell.

Written by Colin Henderson

April 25, 2014 at 01:39

Posted in Uncategorized

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