Banks ready for battle for supremacy in Apple Pay Passbook
Early signals in US that Apple Pay with its simple NFC interface is ready to make a big impact. This could also be the kickstart NFC has been lacking.
But while all the major banks have allocated large budgets to the battle, they do not have a free hand in what they can do. Marketing staff from the banks are due to meet at Apple’s headquarters in Cupertino on Tuesday, according to people familiar with the matter, to receive strict guidelines on how they can advertise Apple Pay to customers.
The largest card issuers – led in the US by JPMorgan Chase, American Express, Bank of America, Wells Fargo and Citigroup – are already eyeing the benefits of having users nominate their cards as the default card on Apple devices. Some smaller competitors fear they may lose out.