Echo chamber classic
This is probably a screw up but its funny given the tenure of those involved.
I arrived at the Gigaom site and clicked the lead story. (This experience might change as they add stories, but this is too much fun to ignore.)
That link took me back to Scobles story. Round and round we go!
It is a classic circular reference. I love it that experienced guys can still totally screw up! I am a big fan of both by the way.