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“Be Center Stage in the Rose Parade” | Wells Fargo


I think I have entered a Bank web 2.0 netherworld today.  After the RBC press release post this morning, now here is Wells with a consumer generated media marketing programme.  Ed, their VP of social Media, just let me know that they are announcing this programme tomorrow, Sept 28th.

Memelabs | Contests | Wells Fargo – Be Center Stage in the Rose Parade

If you like to sing and dance, or if you’re an aspiring director, this is your chance to show us – and the country – what you’ve got! How, you ask? By producing your own music video!

….. tomorrow (Friday) we’re launching our first Consumer-Generated Marketing program, giving the general public the opportunity to produce a 30-second nationally televised ad spot to be shown during the Tournament of Roses parade (to an estimated 37 million viewers). See http://memelabs.com/CenterStage/

As you read this, and check out the site, recall Wells is a Bank. The winner will be featured in the Wells ad during the Rose Bowl parade in January. 

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Written by Colin Henderson

September 27, 2007 at 19:50

Posted in Marketing, Social Media

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