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Archive for the ‘Social Media’ Category

“Be Center Stage in the Rose Parade” | Wells Fargo

I think I have entered a Bank web 2.0 netherworld today.  After the RBC press release post this morning, now here is Wells with a consumer generated media marketing programme.  Ed, their VP of social Media, just let me know that they are announcing this programme tomorrow, Sept 28th.

Memelabs | Contests | Wells Fargo – Be Center Stage in the Rose Parade

If you like to sing and dance, or if you’re an aspiring director, this is your chance to show us – and the country – what you’ve got! How, you ask? By producing your own music video!

….. tomorrow (Friday) we’re launching our first Consumer-Generated Marketing program, giving the general public the opportunity to produce a 30-second nationally televised ad spot to be shown during the Tournament of Roses parade (to an estimated 37 million viewers). See

As you read this, and check out the site, recall Wells is a Bank. The winner will be featured in the Wells ad during the Rose Bowl parade in January. 

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Written by Colin Henderson

September 27, 2007 at 19:50

Posted in Marketing, Social Media

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