The Bankwatch

Tracking the consumer evolution of financial services

Posts Tagged ‘Customer Advocacy

Who will be the last bank without an iphone app?


Jim notes the new Mercedes app but he also asks the important question. When we consider the relatively small cost why would any bank not have an iphone app, even with rudimentary functions, such as balance and transfer, but through in bill payment and secure communication, and you cannot go wrong. The safari browser is as (more) secure than internet explorer which banks trust for majority of their web banking, so for the life of me I cannot see why this is not a priority. The positive press and customer comments from users translates into marketing gold and customer advocacy.

Canadian Banks? Not one has an iphone app.

Mercedes-Benz launches auto finance iphone app

Along those lines, SunTrust (iTunes link) is the latest megabank to join the store (last week), leaving US Bank, Capital One, BB&T, and HSBC as the remaining top-10 U.S. retail banks without their own iPhone app. Who will be the last one in?

Written by Colin Henderson

October 7, 2009 at 20:58

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